Cotton can be tested at any stage of its journey from farm to shop floor
Cotton USA and Oritain have signed a partnership to provide verification of origin for all U.S. cotton, the two organizations announced Oct. 31. The collaboration will give brands and retailers the assurance they need to make responsible sourcing and purchasing decisions, according to a joint statement.
Guaranteeing origin will address traceability challenges faced by the global cotton industry, including minimizing the risk of supply chain partners blending the product with lower quality fibers.
The partnership follows a pilot program and rigorous blind test for Oritain, during which samples were collected across Arkansas, Mississippi, Oklahoma and Tennessee, and subsequently identified with 100% accuracy.
–Georgia Farm Bureau